Cultural Producer
EDITORIAL & PUBLISHING
- Conceptualise
- Write and edit
- Research and fact-check
- Create, curate and manage content
- Develop and maintain style guides
- Localise content
- Manage editorial strategies and projects
- Forecast trends, future directions, and share insights
Digital & Social
- Develop and implement digital and social media strategies
- Collaborate with teams, to ensure consistent alignment
- Manage workflow and deadlines for projects
- Conduct content and design reviews
- Create and analyse post-campaign reports and provide feedback
ACTIVATION & EXPERIENCE
- Develop and implement campaigns aligned with activations and experiences
- Create engaging content that promote activations and experiences
- Collaborate with teams to integrate media into the overall activation strategy
Teams and artists I have worked with
BUBBLEGUM CLUB MAGAZINE
Editor, Content Producer
After successfully transitioning from content producer to editor, I subsequently planned, managed and produced Bubblegum Club magazine during my tenure. I created editorial calendars, developed story ideas, managed writers, edited content and managed the production process in order to reach publication.
All of this was possible through fostering a collaborative work environment within Bubblegum Club editorial and publishing as a whole. I worked alongside other departments such as digital, design and social, covering a range of markets and mediums in order to achieve goals and meet deadlines. I used this as an opportunity to experiment with new formats, SEO practices and storytelling techniques, guided by user behaviour analytics.
Based on data we received from the combination of social media and the website analytics, our vision for the magazine was to restructure it to focus more on culture, politics, art and identity. This was guided by what the target audience was responding to and that translated to which writers I reached out to, which stories I approved for development and the overall decisions I made for the magazine. This direction led to the magazine receiving some of its best-performing content to date and facilitating relationships with cultural organisations in the community.
BUBBLEGUM X DAILY PAPER
Project Coordinator
Under Bubblegum Foundation, BUBBLEGUM X is an initiative by Bubblegum Club aimed at advancing Africa and its ever-growing cultural influence in global creative scenes. In 2022, BUBBLEGUM X Daily Paper saw Bubblegum Club partnering with the fashion label and organisation, Daily Paper, to offer an emerging designer a fully funded month- long internship at Daily Paper HQ in Amsterdam.
The team delivered a series of content pieces to complete this project, including a microsite for applicants to view the program and apply. From a digital coordination perspective, I leveraged my understanding of web and user experience design to ensure that the open call is optimised for potential candidates. From a PR perspective, I developed press releases and other promotional materials to pitch the open call to relevant fashion industry publications and receive coverage.
Overall, my experience in this project was multifaceted, requiring a range of skills and expertise. The highlights include the micro-site receiving over 800 registrations, reflecting my team and I's ability to effectively market and promote an opportunity, generate interest and engagement, as well as build positive relationships with key stakeholders.
JÄGERMEISTER
NIGHT EMBASSY JOHANNESBURG
Social Coordinator
Jägermeister was tasked this campaign by their global team and they wanted to find a way to make it resonate within the South African cultural and Gen-Z landscape.
Within the team, I subsequently assisted with producing the key visuals and identity for the campaign, I reviewed the press releases, developing a deeper understanding of the brand's values, mission and voice, which helped maintain more consistent and impactful messaging across all channels.
We successfully supported and amplified the Jägermeister Night Embassy Johannesburg events, using studio and an online presence to showcase nightlife and culture in Johannesburg.
On the team, I assisted in producing the editorial for the campaign and helped develop an event concept that highlights the key features of the collaboration for the activation and experience. This included elements such as art direction, decor, lighting, music and entertainment that align with the two designers' brands, as well as the planning and execution of all digital and social media marketing efforts.
Thebe Magugu and Wanda Lephoto were looking for a well-executed event that meets their specific requirements and empowered their vision for Project 16.1.C. As a team, we kept their goals in mind throughout the planning process and ensured that every aspect of the event aligned with their vision.
SOWETO RIDERS #MAZANSISTREETS
Project Coordinator
As a digital and editorial team, we created an exciting youth motorbike video series, titled Soweto Riders. With the series now complete, we wanted to share it with a wider and more targeted audience. Our task then subsequently became strategising and coming up with the best way to expand this series.
We reached out to TikTok and decided to promote Soweto Riders as the branded hashtag, #mzansistreets. We were confident that the platform's vast audience would help us reach and connect with young extreme sports enthusiasts from all over the country.
TikTok users love to participate in challenges and trends. By creating a branded hashtag around the video series, we encouraged users to create and share their own content, further increasing the reach and engagement of the campaign.
#WIKIPEDIABYUS
Social Coordinator
Wikipedia was struggling with credence in the information-sharing era and they wanted to demystify Wikipedia to drive trust and talkability amongst young South Africans. I was tasked with creating copy and social media content for the campaign.
I led an integrated social campaign that included creating short-form videos on TikTok and Instagram, developing scripts that drove the messaging of the campaign on social media. The campaign focused on creating creative and unique content that is relevant to the South African audience.
The series of videos got over 160 000 views on TikTok and over 30 000 views on Instagram over the duration of the campaign. The videos for #WikipediaByUs increased the visibility of the brand on both TikTok and Instagram.
